Brighton and Hove Albion supporters have been asked not to make purchases from illegal ticket re-sellers this season.
The club have told fans to use their official website when buying tickets online, ahead of their first game in the Premier League.
It has warned those who attempt to sell their tickets on unauthorised websites would be banned from attending home and away games in the future.
— BHAFC ⚽️ (@OfficialBHAFC) August 3, 2017
Chief executive Paul Barber said the club had seen a rise in the number of websites selling Seagulls tickets or hospitality, often at inflated prices, following their promotion to the top flight.
“Purchasing tickets from unauthorised sellers is fraught with risk; the tickets could be fake, cancelled or refunded, they might not show up at all, your bank details or other personal information could become compromised, and you are likely to be refused entry or ejected from the stadium.”
The reminder came after fans reported tickets for the opening two away fixtures were appearing for re-sale online, despite both being officially listed as sell-outs.
The fixtures affected were the matches with Leicester City on August 19, and Watford on August 26.
Mr Barber said the club would actively seek to trace individuals selling tickets on, and block the season ticket cards of anyone caught doing so.
“It is concerning and frustrating that tickets purporting to be for the visitors’ section at our upcoming away fixtures are being offered for sale in this way, particularly as many fans with the required loyalty points have missed out.
“It is also disappointing that fans, with the necessary loyalty points, have purchased tickets and chosen to offer them for re-sale, and, in some cases, over and above the face value price rather than attend the match to support the team.”
The club has announced that fans will soon be able to re-sell their tickets at face value through the official Brighton and Hove Albion ticket website.
— BHAFC ⚽️ (@OfficialBHAFC) August 7, 2017
Brighton kick off their first top flight season in 34 years on Saturday evening (August, 12) with a televised home game against Manchester City.
Kick off is at 5.30pm.