The South Downs National Park has been given a share of £1 million in funding to attract more international visitors.

‘Make Great Memories in England’s National Parks’ will specifically target tourists from Australia and Germany.

The scheme aims to make it easier for international visitors to plan visits, find experiences and book trips to national parks in England.

A total of nine parks have been awarded the money, which comes from the £40 million Discover England Fund.

Margaret Paren, chair of the South Downs National Park Authority and National Parks England, said:

“National parks are the most iconic, awe-inspiring landscapes England has to offer, with distinct cultures, traditions, food, rich archaeology and nature.

“Unlike many other countries our national parks are free to enter and relatively easy to reach from nearby towns and cities.

“This is a great opportunity to showcase the South Downs National Park to the wider world, help more people discover the fantastic experiences they can have there, and support local businesses.”

The funding will be used to help international visitors plan their visits to the South Downs
The funding will be used to help international visitors plan their visits to the South Downs

Make Great Memories in England’s National Parks is a two-year project that has been set up by the Peak District National Park and is backed by VisitEngland.

The park said the scheme will encourage local businesses to take part in efforts to enhance the experiences available to visitors.

Partnerships will also be established with the travel trade in Australia and Germany to make booking trips to the South Downs easier.

Sarah Fowler, chief executive of the Peak District National Park, said:

“Visit England’s Discover England Fund gives us an exciting opportunity to showcase the English National Parks special qualities to a broader international market.

“Over 90% of visitors to our National Parks are domestic, this programme will be instrumental in promoting English National Parks to new audiences and grow our global support for the enjoyment and care of these iconic, quintessentially English living landscapes.

“All of which will benefit our domestic visitors and rural economy.”