Emma Watson is fronting a push by the British Film Institute and BAFTA to set anti-harassment guidelines for the industry.
The new set of principles aim to protect the film, television and gaming industry from harassment and bullying.
Led by the BFI and BAFTA, the industry has come together to agree these principles and guidance, the Harry Potter star said in a promotional video published alongside the guidelines.
Developed by people who understand the subtleties of the hierarchy on a film set and what it’s like to work strange, unsociable hours.
I hope these principles become second nature for everyone; they are not just about protecting individuals but are also an important step in embracing a greater diversity of voices – and eventually having an entertainment industry that actually represents the world we live in.
The 27-year-old actress joined the likes of Gemma Arterton and Doctor Who’s Jodie Whittaker to support the initiative on Tuesday, in response to the sexual harassment scandal which took Hollywood by storm.
New principles will be incorporated into the BFI’s Diversity Standards and will from now on serve as the eligibility criteria to be nominated for a BAFTA film award.
They include respecting others, adopting a zero-tolerance approach to bullying and harassment, adhering to the laws around equality and health and safety, protecting victims and witnesses, respecting confidentiality, ensuring that rigorous processes are in place for reporting and underlining inclusive values.
These principles are important because up until recently there were no guidelines, Watson said.
There was no protocol for someone that had been sexually harassed in the entertainment industry and I know this to be a fact because I’ve asked for principles, I’ve asked to see guidelines and no one could give them to me.
No one could say to me: ‘Okay, here’s the protocol that we follow when someone’s had this experience’. Which I found shocking.
Apart from affecting the film awards, the principles will also cover projects seeking BFI funding.