The owner of a convenience store in Hastings has been threatened with a gun by two men in balaclavas, who then stole cash and cigarettes from behind the counter.

The robbery took place at the Premier Store in George Street this morning (Tuesday, 6) around 7.10am, while the man, 34, and a 45-year-old man assisting him were inside preparing for the day.

Police said neither victim was hurt following the incident.

After leaving the store, both of the men made off down an alleyway towards West Street.

They have both been described as black, and were wearing black balaclavas, dark jackets and grey jogging bottoms.

One was 5’10” tall, of a stocky build and aged between 25 and 30.

Police said he carried what appeared to be a black hand gun, although this was not fired.

The second suspect was described as younger, in his late teens or early 20s, and around 5’9 to 6′ tall.

Anyone with information is asked to report it online here, or phone 101, quoting reference number 178 of 06/02.

Alternatively, contact Crimestoppers anonymously on 0800 555 111.