Students in Sussex are to learn about the risks associated with underage drinking, through a new dramatic initiative.

‘Smashed’, an alcohol education awareness programme, involves actors performing in a play, followed by an interactive workshop.

The aim is to invite pupils to probe the cast on any issues brought up during the performance and explore the consequences of underage drinking.

Peter Kyle MP for Hove, said:

“Educating our school pupils on issues such as peer pressure and what responsible drinking entails is essential for their future health and wellbeing, and I am glad to see these issues being tackled head-on in schools in Hove.”


So far to date, the international programme has reached more than 380,000 pupils in 1,610 schools across the UK since it began in 2005.

Across Sussex this year, around 1,700 secondary school students watch the performance and interact with its actors.

Sponsored by Diageo and delivered by Collingwood Learning, the play explores a group of friends who find themselves in trouble after drinking.

Aileen Keyes, head of alcohol in society Europe, Diageo said:

“Diageo are proud to be long-term sponsors of the ‘Smashed’ project and Collingwood Learning.

“Their imaginative yet hard-hitting workshops are unforgettable, successfully raising awareness of the problems underage drinking and alcohol misuse can cause.

“Due to reach 45,000 school pupils this year in the UK alone, the programme ensures that an ever-growing number of young people are equipped to make informed decisions about drinking alcohol as they head towards adulthood.

“Our ambition is now to reach five million people through the ‘Smashed’ programme by 2025.”