The Signet Collection is delighted to confirm the opening date of its fourth hotel, The Alfriston, which will welcome its first guests on March 27, 2025. Nestled in the charming village of Alfriston within the South Downs, this latest addition to the collection of award-winning hotels promises a unique blend of luxury, comfort, and breath-taking scenery, aligning with the group's ethos of breathing new life into time-honoured places.
The Alfriston will boast 38 exquisitely designed bedrooms and suites, each individually styled with warm, playful colours, super-comfy mattresses, upcycled antiques, and beautiful bathrooms.
Guests can savour culinary delights at the 70-seat 1554 Brasserie, named after the building's date, which offers stunning views across the front lawn and champions local, independent suppliers.
For a more casual atmosphere, the hotel's bar will accommodate 50 indoor guests and 60 outdoor, perfect for enjoying the serene surroundings.
The sun-drenched Orangery will serve breakfast and afternoon tea with views over the rear gardens.
The hotel will feature the brand's signature Signet Spa, complete with a steam room, hot zone, sauna, three treatment rooms, and a heated outdoor swimming pool, partnering with GAIA for a rejuvenating experience. A function room for up to 120 guests makes it an ideal venue for weddings and events.
Hector Ross, Managing Partner of The Signet Collection, shared his enthusiasm:
"We're absolutely delighted to set the opening date for The Alfriston.
"This property truly captures our passion for creating laid-back, luxurious escapes that celebrate the local area.
"We can't wait to throw open the doors and welcome guests to experience the magic of this stunning corner of East Sussex."
Samantha Ross has led the project, working with interior designer Georgie Wykeham to create a joyful celebration of colour, pattern, and unique design. Drawing inspiration from the Bloomsbury Group movement, every corner of the hotel tells a story, from hand-painted ceilings to one-of-a-kind antique pieces and upcycled furniture.
Georgie Wykeham says:
“When we were first asked to work on this wonderful design project we were struck by the amazing location and rich history of the area.
"The hotel being nestled on the South Downs and close to the sea, with a history of walkers coming through the village, along with the rich artistic history of the area being the home to the Bloomsbury Group has hugely shaped the concept and design development for the hotel.”
Situated in the picturesque village of Alfriston, the hotel is surrounded by the South Downs National Park, charming pubs, and is just moments away from hidden gems along The Sussex Heritage Coast.
Canoe before breakfast, tour neighbouring Rathfinny vineyard, walk the coastline, and return to get pampered in the spa, pre delicious locally sourced supper.
Rates are from £150, Bed & Breakfast.
About The Signet Collection
The Signet Collection is a vibrant hotel company created by seasoned hotelier and restaurateur Hector Ross and team, whose vision is to create meaningful stays in time-honoured places throughout the UK.
Founded with a mission to create extraordinary boutique hotels in curated destinations for the most discerning travellers, The Signet Collection launched in September 2020 alongside the first hotel in the portfolio, The Mitre Hampton Court. In 2022, The Retreat at Elcot Park near Newbury launched onto the scene followed by The Barnsdale in Rutland in May 2023.
The Signet Collection is a homegrown and hands-on brand, resolute in its dedication to crafting stunning designs in historically significant properties, preserving authenticity, and delivering unparalleled F&B, service and experiences.
The Signet Collection is made up of several destination-defining properties which will continue to launch over the next few years in the UK.
For more information about The Signet Collection, visit www.signet.ltd
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