Surprise fall in retail sales a sign economy is slowing

Friday, 22 November 2024 11:07

By Sarah Taaffe-Maguire, business and economics reporter

Budget fears and unseasonably warm weather led to consumers spending far less than expected last month, according to official figures.

In a sign of a slowing economy, retail sales fell a sharp 0.7%, the Office for National Statistics (ONS) said.

The fall was larger than expected. A drop of 0.3% was forecasted by economists polled by the Reuters news agency.

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Clothing stores were particularly affected, where sales fell by 3.1% over the month as October temperatures remained high, putting shoppers off winter purchases.

Retailers across the board, however, reported consumers held back on spending ahead of the budget, the ONS added.

Just a month earlier, in September, spending rose by 0.1%.

Despite the October fall, the ONS pointed out that the trend is for sales increases on a yearly and three-monthly basis and for them to be lower than before the COVID-19 pandemic.

Retail sales figures are significant as household consumption measured by the data is the largest expenditure across the UK economy.

The data can also help track how consumers feel about their financial position and the economy more broadly.

Another signal of a slowing economy was the latest growth figures which showed a smaller-than-expected GDP (gross domestic product) measurement.

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Consumer confidence could be bouncing back

Also released on Friday was news of a rise in consumer confidence in the weeks following the budget and the US election.

Market research company GfK's long-running consumer confidence index "jumped" in November, the company said, as people intended to make Black Friday purchases.

It noted that inflation has yet to be tamed with people still feeling acute cost-of-living pressures.

It will take time for the UK's new government to deliver on its promise of change, it added.

A quirk in the figures

Economic research firm Pantheon Macro said the dates included in the ONS's retail sales figures could have distorted the headline figure.

The half-term break, during which spending typically increases, was excluded from the monthly statistics as the cut-off point was 26 October.

With cold weather gripping the UK this week clothing sales are likely to rise as delayed winter clothing purchases are made, Pantheon added.

Sky News

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