Kellogg's Launches Legal Challenge Against New Rules For High-Sugar Cereals

Thursday, 28 April 2022 06:00

By Dominic Kureen @WriteOnDom

Kellogg's is mounting a legal challenge against new government rules that would stop some of its cereals being prominently displayed in shops.

In October, new regulations come into effect restricting the promotion of food and drink with high fat, salt and sugar content.

Kellogg's said in a statement that it has "tried to have a reasonable conversation with government" without success.

The company's UK managing director said:

"We believe the formula being used by the government to measure the nutritional value of breakfast cereals is wrong and not implemented legally.

"It measures cereals dry when they are almost always eaten with milk.

"All of this matters because, unless you take account of the nutritional elements added when cereal is eaten with milk, the full nutritional value of the meal is not measured."

Some of Kellogg's most popular brands include Coco Pops, Crunchy Nut, Frosties, Corn Flakes, Rice Krispies and Special K.

A Department of Health spokesperson said:

"Breakfast cereals contribute 7% - a significant amount - to the average daily free sugar intakes of children.

"Restricting the promotion and advertising of less healthy foods is an important part of the cross-government strategy to halve childhood obesity by 2030, prevent harmful diseases and improve healthy life expectancy, so we can continue to level up health across the nation."

The spokesman added that obesity costs the NHS more than £6bn a year and is the second biggest cause of cancer in the UK.

More from Lifestyle

Five Classic Talent Shows You Forgot About

Before The X Factor and The Voice, there were a number of talent shows that paved the way for more modern juggernauts, showcasing hidden gems and bringing unforgettable performances to our living rooms. Now that there's renewed interest into behind the scenes of many of these shows, here’s a nostalgic look at five you may have forgotten about, but are well worth remembering:
Five Festive Films To Start Getting You In The Mood

As the nights grow longer and the chill of winter sets in, there's no better way to embrace the Christmas spirit than by cosying up with a cup of hot cocoa and indulging in some festive films. Whether you're seeking heart-warming tales, whimsical adventures, or a touch of holiday humour, these five festive movies are perfect to spark that magical feeling of the season:
Five Most Delicious Pastries Worldwide

Pastries are a universal language of indulgence, with cultures around the world contributing their own unique takes on this delicious art form. From flaky, buttery layers to creamy, custard-filled delights, here’s a list of the five most delicious pastries that should be on every food lover's must-try list:
Five Of The Most Stunning Sunsets In The World

Sunsets captivate us with their breath-taking blend of colours, each unique to the place it graces. From vast deserts to bustling cities, sunset moments connect us with nature, offering both tranquillity and awe. Here’s five of the world’s most stunning locations to experience these natural wonders:
Five Amazing Disco Films to Brighten Your Day

Whether you love a good dance floor, fabulous fashion, or simply need a feel-good escape, these disco films are sure to brighten your day. Here are five amazing disco-inspired movies that will transport you to an era of shimmering lights, soulful grooves, and the ultimate celebration of fun: