Lilt Brand Scrapped After Nearly 50 Years - With Drink To Be Renamed

Wednesday, 15 February 2023 07:24

By (C) Sky News

Lilt is being axed after nearly 50 years and will be rebranded as Fanta Pineapple and Grapefruit.

The drink is famous for offering a "totally tropical taste", with one well-known 1988 advert showing the "Lilt man" delivering cans on a sun-kissed beach.

"The Lilt ladies", played by two Jamaican women, became the face of the brand in the 1990s.

The Coca-Cola Company said the drink will use the same formula when it becomes Fanta - with the first cans and bottles appearing in shops from 14 February.

Coke executive Martin Attock told The Grocer he wanted to reassure fans "absolutely nothing has changed when it comes to the iconic taste".

The company recently hinted at the move when the label design changed to bring it in line with the Fanta style.

Fizzy drink fans of a certain age have been mourning the loss of the drink, which first launched in the UK in 1975.

One Twitter user wrote:

"When I first came to England as a teenager in the late 80s, Lilt was one of my top 3 English food things with Salt and Vinegar Crisps and Salad Cream. RIP."

Another said: "I'm not sure I want to live in a world where Lilt, the totally tropical experience, no longer exists."

Others on social media were surprised it was still available - and some said it was decades since they sampled the drink's tropical delights.

"I wish I could remember the last time I had a Lilt, just so I could be outraged about it being discontinued," a tweet read.

Sky News

More from Lifestyle

Five Alternative Christmas Dinners For Turkey Haters

Turkey may be the traditional centre-piece of Christmas dinners, but it’s not for everyone. Whether you’re looking for something new, accommodating dietary preferences, or simply not a fan of turkey, there are plenty of delicious alternatives. Here are five ideas to inspire a memorable Christmas feast:
Five Brilliant Food Games For All The Family On Christmas Day

Christmas Day is all about family, fun, and feasting. After the big meal, there’s no better way to keep the festive spirit alive than with some food-themed games that everyone can enjoy. From kids to grandparents, these entertaining activities add a playful twist to your holiday celebrations. Here are five brilliant food games to try this Christmas...
Five Most Unique Christmas Dinners Worldwide

Christmas is celebrated worldwide with a dazzling array of traditions, and nothing brings people together quite like a festive meal. From roasted turkeys to sweet treats, each country adds its unique twist to the holiday. Here are five of the most unique Christmas dinners that showcase the diversity of global traditions:
Five Best UK Christmas Attractions To Visit

The festive season is a magical time in the UK, where towns and cities transform into winter wonderlands filled with twinkling lights, festive markets, and enchanting attractions. Whether you're looking for family-friendly fun or a romantic Christmas escape, these five Christmas attractions offer unforgettable experiences:
Five Horror Christmas Films For Adults Only

The holiday season may be synonymous with cheer and goodwill, but for those who enjoy a darker twist to their Christmas festivities, horror films set during this time of year provide the perfect blend of chills and yuletide thrills. Here are five standout horror Christmas films made exclusively for an adult audience. These movies are filled with gore, suspense, and twisted humour—definitely not suitable for children: