The borough of Hastings is set to receive £229k distributed through the government but originating from the EU's European Regional Development Fund.
According to the borough council, the aim of the grant is to support the town's recovery from the pandemic, particularly encouraging visitors and locals to return to using local businesses.
The money is part of the government's £56m "Welcome Back Fund", and should allow the local authority to create and promote a "safe environment" for trade and tourism — especially in main shopping streets, as the economy continues to recover.
Following meetings with business leaders, Hastings Borough Council said it planned to use the funding to roll out a programme of cultural and creative events across Hastings’ main shopping areas during the quieter Autumn, Winter and Spring period.
Alongside this, it's anticipated that there will be an introduction of temporary improvements in the less explored areas of the town centre, which could attract people to explore there, also.
Some of the money will also help upgrade public Wi-Fi networks in the town centre.
This will create a more digitally connected town, helping local businesses to trade online and providing a better network for visitors and residents.
Additional seasonal seafront staff are being recruited for cleaning, parking and maintenance during what is expected to be a very busy summer, the borough council added.
These will be a vital resource in helping to maintain high hygiene standards and ensuring the flow of traffic and people around the town is controlled and safe.
Funding will also be used to develop plans to help Hastings’ long-term recovery from COVID.
Cllr Paul Barnett, lead councillor for Regeneration at Hastings Borough Council said,
“This funding offers our town’s economy a huge boost, following many months of limited trade.
"We hope local businesses will be able to benefit greatly from these plans which help to promote our town and encourage both residents and visitors to safely explore the fantastic attractions, outstanding arts professionals, and unique shops we have to offer.
“Although we are happy to welcome visitors old and new to our beautiful town, we urge everyone to be patient and follow the rules businesses have in place.
"Remember these are in place to not only help keep their workers protected from COVID-19 but visitors too, so that everyone can enjoy Hastings safely.”
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