A member of the public has been taken to hospital after trying to help rescue a dog that was swept into the sea at the mouth of the River Adur.
HM Coastguard said they received multiple calls at around 2.15pm yesterday afternoon (Jan 2) when a member of the public entered the water in order to try and rescue the dog.
It had gone into the water right near the mouth of the River Arun, before the tide swept it out to sea.
Littlehampton Coastguard Rescue Team, Shoreham Coastguard Rescue Team, Littlehampton RNLI Lifeboat and South East Coast Ambulance Service were all sent.
The pair eventually managed to get to shore, but the rescuer was taken to hospital as a precaution.
Connie Phelps, of the Coastguard service, said:
"If your dog does get into difficulty at the coast please don't be tempted to rescue them yourself. Call 999 and ask for the Coastguard.
"Around the UK's coast we respond to incidents where people have risked their own lives, to save their dogs from the sea or cliffs, sometimes with tragic consequences.
"Please, don't risk your life, call 999 and ask for the Coastguard."